As budgets are drying up entrepreneurs are turning, yet again, to technology, social media comes to the rescue Words such as YouTube, Facebook, and LinkedIn would have been considered typos not too recently have become part of our corporate success dictionary
Companies ranging small and large are increasingly turning to outside blogs, viral videos and websites such as Facebook, Twitter, FriendFeed and Digg — and their tens of millions of users — to reach consumers. Instead of cringing at the idea of relinquishing control to social media outlets, smart executives realize that there is more benefit in joining the conversation than fighting it.
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