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Articles about resell rights products and digital downloads

Entries Tagged ‘Copywriting’

How to Create a Selling Offer

As a copywriter myself, I’ll like you to believe that copywriting is all there is to making more sales. But that just wouldn’t be true. The first thing I look at before I take on a new client is what they are really selling-their primary offer. If I cannot sense the value of this then I decline their project.

Effective Copywriting by Design

In my copywriting coaching program, the very first lesson I encourage all my students to do is one entitled “Persuasion Architecture”. This video tutorial explains how, just like any other type of writing, a sales letter must have a STRUCTURE.