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Pricing is critical to the success of any business In fact, many books and articles have been written solely on the subject of pricing

Businesses are always searching for ideas and concepts to generate profit. Some of these concepts include increasing sales, while others include decreasing overhead. No matter which way you look at it, the name of the game is to generate positive net profit numbers as well as positive cash flow.

One of the problems that businesses and other organizations cope with when deploying a six sigma project is poor planning Often, the goal becomes paramount and distracts management from laying the proper groundwork that ensures success

The backdrop for your marketing in 2009 is what happened in 2008. I have an interesting perspective as a marketing consultant who works with small businesses. My clients compete in a diverse group of industries, from software and law to construction and technology. Some are feeling the full force of the economy, others had their best year ever in 2008. I’ve competed in just about every conceivable market condition.

Walt Disney is quoted as saying, “While the worriers are worrying, the planners are planning and the accountants are figuring out why we can’t afford it, I’m busy getting started.” The lesson in this quote is profound for entrepreneurs that spend too much time thinking, considering and planning, and consulting with others regarding their ideas.

A few short months ago people in my town were speculating that the economic boom would last another 20 years. There was no conceivable way that the resources boom, fuelled by the unprecedented and seemingly unstoppable growth of the Chinese economy, could slow anytime soon.