Writing articles is by far the best way to increase your link popularity in the search engines. It is also one of the most important, easy and effective tools of viral marketing. Let’s have a look at how this works and why it’s so effective.

To increase your link popularity, you have two options. You can take the slow and tedious route of manually exchanging links with other sites, or you can write articles and submit them to article directories. Manually exchanging links with other websites will take many months to increase your search engine rankings.

I write content to boost my link popularity in the search engines. Content is king as always. I write articles and submit them to high traffic article directories. These are quality article authored through my own expertise related to my site. Search engine positioning happens to be a very popular topic. Getting article directories to post my articles along with with my site’s URL(s) is very easy. Over time, websites publishers will pick up my articles from these high traffic article directories and use them on their sites.

Most article directories will allow you to include at least one website URL in the signature file or resource box. The resource box located at the end of each article is the primary reason for you to write and publish your articles. By including your site’s URL in the resource box, you are effectively increasing your link popularity in the search engines. If your articles are well written and useful, they will also be pick up by website publishers who need content for their sites.

Now, you do the math. If you submit to 100 article directories a week times four articles a month that’s 400 articles a month. Google will love you. Google has these three factors: content, quality and one way links. Within a short period of time, those links will boost your link popularity and drive your site to the top of the search results for your targeted keyword phrases.

A higher ranking in the search engines means alot of things. To a Webmaster, it means a move in the right direction, pure, unadulterated achievement or alot of money in the bank (Hmm, feel good?). To Google, link popularity means importance and relevancy. It also means your site is a valuable and viable resource.

Article marketing will generate tons of traffic to your site, as your articles are published and syndicated across the world. Traffic to your site will pick up speed as you submit and publish more articles. You will also enhance your search engine positioning just by increasing your link popularity in the search engines.

You can get started right away. Simply write a high quality article related to your website or commission someone to do this for you. You can find a ghost writer for a reasonable amount of money by posting an ad in the “Gigs” section on Craiglist.com. You don’t have to live in the city you post in. Post in the larger cities to get better results, but be prepared to get tons of emails.

I hope this advise helps you. Gook luck in the search engine positioning campaign.

Author Bio: Upshur Creative builds custom ecommerce websites with drop shipping. All websites are pre-stocked with brand name products from trusted suppliers. Visit UpshurCreative.com at: Home Based Business Opportunity.